We here at PEMBA are excited to announce that we have entered into a long-term agreement to represent Patagonia Footwear in the Midwest. In our line of work, it’s rare that find a company to work with that is so close to the core of what you believe. Patagonia Footwear completely aligns with our values, ethics, and aesthetic, we believe the line is well positioned for the needs of the Outdoor Retail specialty store.
In addition to shared values, Patagonia Footwear and PEMBAserves are also closely aligned with our approach to growing business. Patagonia Footwear has a deep quiver of marketing brand-tools that are very similar to our own, with opportunities for field events in support of local outdoor advocacy groups, a strong on-line presence, and a social component to business operations. Patagonia was a founding member of 1% for the Planet, and PEMBAserves was the first rep agency in the country to join the organization.
Today is our twenty-first birthday here at PEMBA. We’re now officially old enough to drink.
Think on that.
It’s been a long time since I stared at the ceiling of our base camp tent in Alaska as the snow buried it from outside, sketching out the idea that would become PEMBAserves. Those years, I spent four to six weeks every summer climbing, and for several consecutive summers we went to Alaska to go up anything and everything that was in condition. It was a good life.
In those days, I worked part-time at Erehwon in Chicago and Madison, and supplemented that income as a free-lancer for Outside Magazine, Climbing, Rock&Ice, and a number of other publications. For Erehwon, I ran their newsletter and their marketing out-reach projects. I originally thought that PEMBA would do this same thing for different stores across the country, but then the phone rang. Continue reading
In the February 2012 issue of Men’s Journal.
“The Atlas Aspect can tackle terrain from powdery fields to icy 14er summits, thanks to traditional round tubing at the front (to ease strides on snow) and a bladelike serrated bottom that digs into slush and ice (for a firm bite on climbs).”
It may be called the Nao (“now”), but Petzl’s newfangled head beacon isn’t available until July. That’s the bad news. The crazy-cool news is that this is the brainiest headlamp ever invented, with sensors that work somewhat the way autofocus does on a camera. Look into the distance and onboard “reactive lighting” microprocessors tighten the beam and increase lumen output up to a max of 355 from dual LEDs. Gaze down at your paperback while kicking it in your tent and the beam diffuses and lumen output drops accordingly as well, so you’re not blinded.
Read More: Fresh Goods – PETZL NAO Headlight
Amid the new year’s first big winter storm in Utah, more than 21,000 attendees gathered in Salt Lake City to see the latest in winter gear and connect with peers at the outdoor industry’s largest semi-annual gathering, Outdoor Retailer Winter Market 2012.
Winter Market saw increases across the board, with jumps in buyer, store and overall attendance as well as a significant increase in exhibitor count, easily making it the largest-ever winter show.
“Winter Market remains one of the fastest growing and exciting shows in the country, and the lack of big snow nationwide has not dampened the incredible energy this industry emanates,” said Kenji Haroutunian, OR’s show director. “Retailers and media have flocked to the show from the corners of the continent and the world to witness the incredible strength of innovation in 2012-13 products and brand stories, and to partake in the elevation and celebration of the active outdoor lifestyle.”
Read More: Biggest-Ever Winter Market Wraps Up After Week of Innovation, Collaboration and Enthusiasm
Innovation is a must: this was the primary criterion for entry in the competition for the ISPO AWARD 2012, the “sports industry’s new quality seal”, according to Tobias Gröber, Head of Business Unit Consumer Goods at Messe München GmbH. A jury of professionals consisting of journalists, designers, retailers and athletes from all over the globe selected the most exceptional innovations from the 260 entries.
Category Accessories Hardware: NAO headlamp by Petzl
NAO by Petzl automatically adjusts the intensity and spread of the light to the external conditions and user’s requirements. This optimizes energy consumption, using rechargeable batteries. Jury statement: “The NAO’s automatic light intensity adjustment is new to the market. A very innovative feature is the USB charging option.”
Read More: The Winners Of The ISPO AWARDs 2012
Last week Salt Lake hosted the annual Outdoor Retailer Winter Market trade show, the place where manufacturers show off their hottest new gear, clothes, skis, and more. This is the gear that will be arriving on retail shelves later this year. Four Climbing and Urban Climber editors roamed the Salt Palace for three days, checking out the wares. Here, our picks for the 10 coolest new products for climbers.
Petzl Nao headlamp. The pioneering headlamp maker introduced its “reactive lighting” technology, in which the beam automatically adjusts from 7 to 355 lumens, depending on the amount of outside light hitting the lamp. Great for battery life and user comfort, but it comes at a price: $175.
Read More: Outdoor Retailer Top 10
Petzl has come out with a headlamp which will very likely alter the course of headlamp technology. Their new NAO Reactive Lighting headlamp alters the brightness based on the activity and available light. The NAO (pronounced “now”) has two high power LEDs and a light sensor set up in a triangle pattern. The sensor measures and analyzes ambient and reflected light and then sends the info to a chip that alters the brightness of the lamps. What this really means is that when you look from map to trail, the light will get brighter, when you go from trail back to map, you won’t get blinded, and you won’t have to adjust the light in between. To sweeten the deal, the USB-chargeable batteries comes with accompanying software so you can alter the light intensity on you computer to suit your needs.
Read More: Outdoor Retailer Roundup: PETZL NAO Headlamp
We tested the NAO headlamp, which will cost a cool $175 when it comes to market later this year, in the dark woods on an XC ski outing one night after the trade show. Short story: It works. The “intelligent” beam saves on battery life by only using the needed light for any distance view, plus you won’t blast your eyes with 300-lumen bounce back if you glace from that proverbial cliff face above to a glossy map held in hand.
Read More: ‘Best in Show’ Awards: Latest, Greatest Gear for 2012!
When you’re trekking through the great outdoors in the middle of the night, you need your hands free for reading maps, clearing obstacles, and fighting off bears. So Petzl’s new Nao headlamp makes all the brightness and focus adjustments for you.
Billed as one of the first intelligent headlamps, the Nao (pronounced now) features a set of LED lights—one with a wide beam and one with a spot—that are automatically controlled by a large light sensor located above the two. While you’re hiking (or fleeing) the reactive lighting system—as they call it—measures the ambient lighting and continually adjusts the beam for optimal visibility, and prolonged battery life.
Read More: Self-Adjusting Headlamp Knows If You Want To See Near Or Far