in·teg·ri·ty [in-teg-ri-tee] –noun
1. adherence to moral and ethical principles; soundness of moral character; honesty.
2. the state of being whole, entire, or undiminished: to preserve the integrity of the empire.
3. a sound, unimpaired, or perfect condition: the integrity of a ship’s hull.
[Origin: 1400–50; late ME integrite < L integritās. See integer, -ity] —Synonyms 1. rectitude, probity, virtue. See honor.
—Antonyms 1. dishonesty.

Chalk this one up as an impulse at having a random word of the day, though this isn’t entirely random. We’ve been talking about “integrity” here at Pemba Serves a lot, lately. For something so concrete, it’s a rather abstract concept. Not since “Quality English” in “Zen and the Art of Motorcycle Maintainance” has something so well understood been so open-ended, also. The interesting thing about integrity is that it is somewhat determined by self-definition and then reflected back by society at-large. How you define your standards and how you hold to these same self-set standards goes a long ways towards how you are viewed by people as to whether you have – or don’t have – integrity.

Consider this example: I can go out and have a beer and it’s not a moral failing. As a matter of fact, I can have a few beers in a row and under certain circumstances this is perfectly acceptable. Sometimes, it might even be commendable.

– “Your birthday party was really fun, Brad! You sure cut loose!”

Then again, I’m not an alcoholic who has just returned from rehab. If I were, most people would consider it inappropriate for me to have even one beer, let alone a few.

– “Did you hear? Brad’s off the wagon, ALREADY…”

Same person, same event, with different standards for integrity, as viewed by society as a whole. If someone says to society,”I won’t drink,” for the most part they’re expected to hold to this. In this example, the individual defines the standard and society helps to maintain it by reflecting it back.

This isn’t always how it works, though. We’re also held to certain standards that are defined for us. There’s not a lot of wiggle room in certain areas, as far as society is concerned. Having no or low standards doesn’t get you off the hook. I’m reminded of the old joke: “Yeah, so I killed a few people – that doesn’t make me a murderer!”

Uh, yeah, it does.

Having integrity means mostly that you stay true to your own sense of right and wrong, and you do so consistently in a way that’s predictable. You also stay true to what’s expected of you by your culture. Inasmuch as it seems abstract and open to interpretation – especially these days – we are serious about integrity here at Pemba Serves, and we hope it shows.

Unfortunately, at the moment – by definition #2, above – Pemba Serves lacks some integrity. Basically, we find ourselves to be diminished by one able body. If you or anybody you know is looking for a job, quite unexpectedly we happen to be looking for a field rep. Make us whole. Help us to restore our integrity.

Call today. Operators are standing by…

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