Monthly Archives: May 2008
Ethical Play
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Posted in Pete
Important Bizness Meetings
Yeah, we work hard here. Really we do, sometimes even to the point of excess. As you may have read here or elsewhere, we’ve recently asked an old friend of ours – Tom McMahan – to become our Minister of Fun. His job is to come once every other week or so and make us have fun, whether we like it or not. (He practically had to shut off Janice’s computer while she was using it to get her to drop everything and join us.) We thought you might like to see a couple of our recent outings with the Minister of Fun himself. Don’t worry, there will be many more.
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Posted in Brad
Minister of War and Charity

Pemba Serves is pleased to announce that outdoor industry legend Jeff Weidman has accepted a position on our Board of Directors in the newly created title of Minister of War and Charity. Jeff Weidman is an industry veteran with over 30 years of professional experience.
During his tenure in the industry, Jeff has worn many different hats with complete authority: He has been a retail shop manager, buyer, rep, and store owner. He worked for years for Erehwon Mountain Outfitters, was a rep for lines such as Yakima, Cascade Designs, JanSport and many others, and most recently was co-owner of Rutabaga Paddlesports here in Madison, WI. Jeff is currently completing a term on the board of the Outdoor Industry Association, and also recently began serving on the board of the Big City Mountaineers.
Brad Werntz, our President here at Pemba Serves, feels that fostering on-going mentorship is an important value and has actively been looking for key individuals to help us develop as a team. Weidman has graciously agreed to offer guidance and direction in two areas where he has specific expertise: War and Charity. Says Weidman,”Thinking of the outdoor business as war is just the wrong paradigm, and – at the same time – some of the tools, strategies, tactics, and even politics of war are instructive models in business, today.”
In reality, as we have many times over the years called on Weidman for specific guidance during times of crisis, the War element of his title simply recognizes more formally a post that he has long held in our hearts and minds.
“What I’m really excited about is the Charity deal,” says Weidman,”At Rutabaga we always offered five days of time to our staff so that they could work hands-on with any charity of their choice – it’ll be great to get some of these same things going at Pemba.”
Specifically, we at Pemba Serves will go out once a quarter to do charity work as a team, and will look to develop a more hands-on approach to giving alongside our ongoing financial contributions through 1% For The Planet to the River Alliance of Wisconsin.
It is an honor to have Jeff with our team. Please help us welcome him! He has his own e-mail, and he’s not afraid to use it.
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Posted in Brad
Parental Control
It’s amazing how much control parents can have over their children sometimes. Obviously not always, but a good portion of the time a kid grows up to be much like either one of his parents. In my case, it’s my dad. No doubt in my mind.
Growing up I idolized him, as a good kid should. He was, and still is, the epitomy of who I want to be as a person. So many of the lessons I’ve learned throughout my life I’ve learned from him. I’ll be forever grateful for that.
Even our chosen professions, he’s a pharmaceutical sales rep, are eerily similar. I still have very vague memories of a “take your son to work day”. Dressing up in black slacks and a button up shirt. Having my parents put on a tie for me, clip on of course. I even think it may have been a bow tie to make it even better. It was fun seeing what he did for a living. Seeing what he did while I was away at school.
Now I’m sitting here 15 or so years later traveling through Michigan, and while it’s not pharmaceuticals, I get to talk about and play with products I use every day. I get to work for really cool companies that sell some of the best gear on the planet. It’s fun and I couldn’t be happier doing it.
What brought all this on? I was tooling through some of my old pictures from Mammoth and found some of him. My roommate and I took him climbing one day while he was visiting. I can’t explain how much fun it was to finally teach him something! To show him something new and to do exactly what he had been doing to me my entire life.
Here is a picture of him on one of the climbs. Since then, he found out he had adult onset diabetes he’s lost about 40-50 pounds. I couldn’t be happier for him.
If my memory serves me right, about 10 days after this picture was taken it snowed a foot and a half. Mind you, this picture was taken in early May. More on that in a few days though…..
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Posted in Steve
Birthday Challenges
I found this old picture of me on one of my many failed birthday challenges. I’ve always been in the school of thought that if you complete a birthday challenge, it was too easy. If you fail but still come close to completing, kudos. You pushed yourself proper. If you fail with a horribly miserable tally of completed challenges, you’re just not cut out for birthday challenges. I fall into the last category having had multiple catastrophic failures.
Posted in Steve
Minister of FUN!

We would like to welcome our newest team member, Tom McMahan, to Pemba Serves!
Tom McMahan, outdoor industry veteran of thirty years, has joined the Pemba Serves team in the newly created position of Minister of Fun. Brad Werntz, the President of Pemba Serves, has identified the importance to the hardworking agency of regular and spontaneous fun events: Time set aside to shut down the computers for a couple of hours and go out and “play”.
Tom McMahan, who has been playing on the Pro Leisure Tour since his retirement in 1993, has agreed to help facilitate this initiative. Says McMahan, “I feel as if I have been preparing for this job all my life. I’ve observed in my own career as a rep, as well as many others, that we can get caught up in the everyday details of the job and lose sight of the reasons most of us choose the outdoor industry as a career. After all, we’re in the business of selling Fun.”
As a rep, Tom represented such brands as The North Face, Montbell, Mountain Hardwear, Vasque and Asolo. He was a Charter Member of the Outdoor Rep Association, serving as president and board member for many years. He also co-founded and directed the ORA Campership Fund, which has helped send hundreds of kids to summer camp. Tom was also a long time member and served on the board of MWSRA.
We are VERY excited to have Tom on board. Please help us welcome him! He’s all set up with his own e-mail and everything.
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Posted in Brad, Pemba Serves
Pacific Coastal Range Expedition
I added a new link to our “Pemba’s Playmates” list earlier this week and I wanted to make sure all of our loyal readers check it out. Claire Porter, formerly of Midwest Mountaineering, is hiking as much of the Pacific Crest Trail as she can this year. Unfortunately her partner had to bow out early due to a herniated disk so Claire is hiking the rest of the trip solo.
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