Minister of War and Charity

Minister of War and Charity

Pemba Serves is pleased to announce that outdoor industry legend Jeff Weidman has accepted a position on our Board of Directors in the newly created title of Minister of War and Charity. Jeff Weidman is an industry veteran with over 30 years of professional experience.

During his tenure in the industry, Jeff has worn many different hats with complete authority: He has been a retail shop manager, buyer, rep, and store owner. He worked for years for Erehwon Mountain Outfitters, was a rep for lines such as Yakima, Cascade Designs, JanSport and many others, and most recently was co-owner of Rutabaga Paddlesports here in Madison, WI. Jeff is currently completing a term on the board of the Outdoor Industry Association, and also recently began serving on the board of the Big City Mountaineers.

Brad Werntz, our President here at Pemba Serves, feels that fostering on-going mentorship is an important value and has actively been looking for key individuals to help us develop as a team. Weidman has graciously agreed to offer guidance and direction in two areas where he has specific expertise: War and Charity. Says Weidman,”Thinking of the outdoor business as war is just the wrong paradigm, and – at the same time – some of the tools, strategies, tactics, and even politics of war are instructive models in business, today.”

In reality, as we have many times over the years called on Weidman for specific guidance during times of crisis, the War element of his title simply recognizes more formally a post that he has long held in our hearts and minds.

“What I’m really excited about is the Charity deal,” says Weidman,”At Rutabaga we always offered five days of time to our staff so that they could work hands-on with any charity of their choice – it’ll be great to get some of these same things going at Pemba.”

Specifically, we at Pemba Serves will go out once a quarter to do charity work as a team, and will look to develop a more hands-on approach to giving alongside our ongoing financial contributions through 1% For The Planet to the River Alliance of Wisconsin.

It is an honor to have Jeff with our team. Please help us welcome him! He has his own e-mail, and he’s not afraid to use it.

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