The request came via email from a friend. “I have this acquaintance who is on the board of directors for this uppity company who is looking for a list of the most environmentally innovative companies.” I thought this would be a perfect question for the Twitter community, and a list of the expected and unexpected rolled in:
My vote? All these companies mean well and are trying hard, but all are building consumables that need consistent replacement. My vote is a company that, to my knowledge doesn’t have an eco-gene in its DNA, Lodge Cast Iron. Lasts forever, is cheap, and works better than most hyper-expensive cookware. Almost all chefs claim it is an essential tool in their kit. It’s non-stick, you can beat the shit out of it, throw in in a fire, crank it to 500+ degrees, and scrape it clean with a chisel. No-soap cleaning, a scrub with coarse salt, and back on the stove to dry. Not to mention the instructions to prepare a skillet for a lifetime of use is to fry up a couple of pounds of bacon.
Not real glamorous I know, but I believe it is time that we peel our attention away from the recycled, up-cycled, and low-impact, and focus on the hyper-durable. It is the items that we buy once and never replace that have the highest value and lowest impact, and should be the heroes of environmental manufacturing.