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Description: “Boots on the Ground” is the first of a series of “unofficial” social media panel discussions with key influencers in the outdoor adventure community. The moderated discussion will focus on real-life case studies that have created incredible connections and opportunities for individuals that showcase the true power social media. Panelists will share their experiences — what has worked and not worked — how to use it correctly and the backlash when a brand lacks authenticity.
What makes this session different? It’s been organized and promoted utilizing nothing more than the social media channels that many in the outdoor adventure community are currently using to make connections. And it was organized one week prior to the event. It’s an experiement. Let’s see if it works.
Moderator:
Elizabeth Castro, @eliz_castro, O’Malley Hansen Communications, communications lead for Expedition Hanesbrands
Panelists include:
- Sara Lingafelter, Waypoint Outdoor (AKA @theclimbergirl)
- Brad Werntz, Pemba Serves @pembaserves
- Darren Bush, Rutabaga ,@canoelover
- Paul Kirwin, @paulkirwin founder Channel Signal, Kirwin Communications
- Steph Davis, @highsteph Professional Athlete and Brand Ambassador
- Travis Turner, @wude72 ExplorersWeb
Host: CASKA – Chicago Area Sea Kayakers Association and Erewhon Mountain Outfitter
Date: Friday, February 19, 2010
Time: 7:00pm – 9:00pm
Location: Columbia College
Street: 33 East Congress Parkway–Room 219
City/Town: Chicago, IL
CASKA and Erewhon Mountain Outfitter invite you to the Chicago premiere of the film “Paddle to Seattle.” The two subjects of the film describe their film as follows:
“Two friends build their own kayaks and paddle alone for 97 days in the wilderness over 1,300 miles from Alaska to Seattle and survive to talk about most things.”
The film has been getting rave reviews in screening throughout North America for its humor, good photography and the winning ways of its two subjects as they paddle their way south.
Erewhon Mountain Outfitter is co-sponsoring the screening and is supply door prizes for attendees as well as a $150 raffle prize.
Doors open at 6:30 p.m. Get there early as space is limited.
Date: Friday, January 22, 2010
Time: 11:00am – 12:00pm
Location: OR Winter – Deer Valley Room
Let us know you’re coming at the facebook invite
“Boots on the Ground” is the first of a series of “unofficial” social media panel discussions with key influencers in the outdoor adventure community. The moderated discussion will focus on real-life case studies that have created incredible connections and opportunities for individuals that showcase the true power social media. Panelists will share their experiences — what has worked and not worked — how to use it correctly and the blowback when a brand lacks authenticity.
What makes this session different? It’s been organized and promoted utilizing nothing more than the social media channels that many in the outdoor adventure community are currently using to make connections. And it was organized one week prior to the event. It’s an experiement. Let’s see if it works.
Format: Traditional panel format where panelists will be asked a series of questions by a moderator. The second half of the session will be dedicated to audience discussion and questions.
Moderator: Elizabeth Castro, O’Malley Hansen Communication, communications lead for Expedition Hanesbrands
Panelists include:
- Sara Lingafelter, AKA The Climber Girl
- Brad Werntz, Pemba Serves
- Darren Bush, AKA canoelover, Rutabaga
- Paul Kirwin, founder Channel Signal, Kirwin Communication
- Steph Davis, Professional Athlete and Brand Ambassador
Here are our winners for the third session of PEMBbeta:
Pete S. of Wildside Adventure Sports in Baraboo, Wisconsin won $100 in PEMBAbucks
Tom B of Erehwon Mountain Outfitter in Kildeer, Illinois won a PETZL TIKKA PLUS²
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Do you work in a shop in our territory and want to win gear from Pemba Serves?
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