Date: Friday, January 22, 2010
Time: 11:00am – 12:00pm
Location: OR Winter – Deer Valley Room
Let us know you’re coming at the facebook invite
“Boots on the Ground” is the first of a series of “unofficial” social media panel discussions with key influencers in the outdoor adventure community. The moderated discussion will focus on real-life case studies that have created incredible connections and opportunities for individuals that showcase the true power social media. Panelists will share their experiences — what has worked and not worked — how to use it correctly and the blowback when a brand lacks authenticity.
What makes this session different? It’s been organized and promoted utilizing nothing more than the social media channels that many in the outdoor adventure community are currently using to make connections. And it was organized one week prior to the event. It’s an experiement. Let’s see if it works.
Format: Traditional panel format where panelists will be asked a series of questions by a moderator. The second half of the session will be dedicated to audience discussion and questions.
Moderator: Elizabeth Castro, O’Malley Hansen Communication, communications lead for Expedition Hanesbrands
– Sara Lingafelter, AKA The Climber Girl
– Brad Werntz, Pemba Serves
– Darren Bush, AKA canoelover, Rutabaga
– Paul Kirwin, founder Channel Signal, Kirwin Communication
– Steph Davis, Professional Athlete and Brand Ambassador