You might’ve noticed: We had some fun with kilts, this past weekend. The details?: There were about 40 folks – mostly men but some women, too – wearing Mountain Hardwear Elkommando kilts at the Midwest Mountaineering Spring Outdoor Adventure Expo. It was the 50th consecutive Expo, so it was a good opportunity to do something wild, and fun.
A good time was had by all, and we sure got some notice. Customers asked what was up. The local news came down to do a story. People laughed, smiled, sang, and yodeled. We got some comments during the event, and most were positive. And some of the comments also made me think a bit:
- “Man, you’re going to have to sell a lot of kilts to make your money back on that promotion.”
- “How many kilts do you think you’ll sell by doing this?”
- “Do you think you’ll get any backlash from the staff for making them do this?”
So here’s the thing: It wasn’t about the kilts. This was about what was inside the kilts. (And by this I don’t mean what was underneath the kilts – so getchermindouttathegutter…) Rather, inside each and every kilt was a happy person wearing a big smile. These are people who voluntarily stepped out of their comfort-zones (no, we didn’t make them do this) and – lo and behold – it was fun.
Happiness, fun, and the smiles created from both are all perfectly transferable. The happy staffers who were having a good time engendered happy customers who also had a good time, in turn. Perhaps these customers bought more stuff – and we did sell a few kilts, too – but that’s not the point. The important thing was that a good time was had by all at the 50th Expo.
At Midwest Mountaineering.
In the store.
And people will remember this.
Was it all the kilts? No, of course not. But they sure didn’t hurt.
Don’t be afraid to Get Kilt.
(Metaphorically, of course…)