Bouldering
Sport Climbing
Slack line
Bouldering
Sport Climbing
Slack line
Next in our series of posts leading up to our OIA Outdoor University seminar on August 18, in which we discuss some of the methods and practices that make us who we are. In this one, we make a case for social communications, and water.
“We do have an account and we check it once per week or so, but so far we don’t see it as a valid way to get anything done.”
- Marketing Report, Major American Outdoor Industry Brand, circa 1996, regarding E-MAIL.
Yep, I was there. I heard these words. I saw the whole room nod in agreement and understanding, and then they went on to the next topic. I’m an early adopter, granted. But we were talking about E-MAIL. How could a room full of professionals not see it – from the start – as a fundamental change in the way that we communicate? I mean, how on earth did we get anything done before it existed?
E-mail is so ubiquitous that it seems as if it has always been here, but this is not the case. There was a point in our collective histories where it did not exist. There was a point not that long ago where we all picked it up and started to use it regularly.
(And then it took over our lives, but that’s another story…)
It seems that we’re at that same crossroads now in regard to what I’m going to call social communications.
Posted in PEMBAway

Pemba Serves has left the building
This one goes out to all the single ladies! Er, sorry: Make that all of the sales reps and other #OIBIZ folk out there who want to know more about the PEMBAway. In advance of our OIA Outdoor University program later this summer, we’ve started this series of posts describing what we do and how we do it, and – well – this is the next one.
We’ve often been accused of having our heads in the clouds, and – turns out – that this couldn’t be more true. Wait, that’s not what I mean. Back-up, rewind: Our heads are in the CLOUD, not CLOUDS.
(Having our heads in the clouds – also prolly true – but that’s a whole ‘nuther thing; we’ll talk about that later…)
For some time now we’ve been actively pushing as many of our systems as we can up into the Interwebz, the sphere, what’s collectively known as “the Cloud.” This is to say that most of the software and systems we run with at Pemba don’t exist on any one computer. In fact, they exist on any and all computers, at least any and all that have internet access.
Why do we do this? What’s the advantage? Continue reading
Posted in Pemba Serves, PEMBAway
What better way to celebrate June 5th: National Trails Day than with the second race in the 2010 Chicago Trail Series (CTS)?
The rain was gracious enough to hold off the prior evening all the way through race day registration and packet pickup. This was key to getting the 160+ participants out of bed and over to Cook County’s Deer Park Forest Preserve early Saturday morning. Just as critical was the downpour that started about five minutes before the gun – what better way to enjoy the trails than soaking wet and with plenty of mud? Continue reading
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Posted in Pemba Serves, Pete
Here on pembaserves.com we’ll be running some reviews on what shop staff have to say about their favorite products from our brands. Work in our territory and have something to say about our gear? Contact us and we’ll share the Special Details.
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My e+LITE has seen me through many camping trips. However, when the power went out at my house, I went straight for e+LITE and skipped the candles. The e+LITE is super compact and I also bring it along with me while trail riding. The two flashing modes are a great safety feature and for the price, it’s worth it to have one for the house, the car, and in an emergency kit. The model I have doesn’t have the long-range whistle so it looks like I’ll be purchasing another one in the near future!Melanie
Moosejaw Mountaineering
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Has your e+LITE come through in an emergency? Tell us how in the comments!
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Posted in Guest Blogger, Petzl, Reviews