Monthly Archives: September 2010

Rock Climbing Risk

Photo: Erik Sundberg

There are old climbers, and there are bold climbers, but few old, bold climbers.

I don’t know who said this, I’ve heard it attributed to dozens of climbers, and I tend to think of it a general understanding of the sport and what to expect as you age into it.

Granted, I’m not as old as many of the far more proficient and accomplished climbers out there, but kids who were born when I learned how to climb are now driving cars.  Its a struggle of mine, against this aging thing, but that’s a different article for a different time – and I don’t find it terribly appropriate to talk about aging when I’m the younger of many colleagues.

This is about behavior.  Not necessarily ethics – one thing that Harrison Ford and I both share is a dislike for Dr. Hannaford’s teaching of the subject – but more along the lines of what I’ll call usual conduct.

Its easy to forget that the sports we participate in carry an inherent risk.  These things we do, for fun, are dangerous.  People get killed, seriously injured, maimed, and crippled for life – and we accept these things as de rigueur.  Why?

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How To Lose The Yellow Jersey

I owe a local bike shop a debt of gratitude. I had one of the best retail experiences of my life there, once. And, now I have a lovely, restored vintage bicycle to show for it. And then, well, they blew it.

Here’s what happened: About ten years ago, when we first moved PEMBAbase from [wherever I happened to be living at the time ] to an office in downtown Madison, I decided to become a bike commuter. I had this old Italian road racing bicycle that I bought new in 1982. I hadn’t ridden it in a long time, so I took it into a local bike shop to be turned into a commuter.

I wheeled the old Benotto into the shop. It had rotten tires and it was caked in dust and cobwebs. I had seriously neglected this bike, for a long time. I said,”I have this old bike, and I’d like to turn it into a commuter.”

The shop owner, a curmudgeonly guy who smells strongly of tobacco, said,”No, we won’t do it.” Continue reading

PETZL TIKKA XP² CORE Featured in Outside Magazine

BRILLIANT BEAM This is the headlamp equivalent of a smart-phone. You can connect Petzl’s Tikka XP 2 Core to a computer, fine-tune its brightness (up to 50 lumens) or burn time (up to 70 hours) depending on the needs of your sport, and recharge its lithium-ion battery via USB. $110
- Outside Magazine | design + TECH

Dear Elia, I Think I Love You

Gear Review – Petzl Elia Climbing Helmet

I have five helmets in my gear closet to cover skiing, biking and climbing. It might seem like overkill, but like most quality equipment, each is sport specific. Each meet sets of safety standards for their intended uses and they generally aren’t interchangeable. I consider helmets to be essential safety gear in climbing, and I had questions when I started investing in equipment almost two years ago. What sets a climbing helmet apart from my bike and ski helmets? What safety standards govern climbing helmets? What features should I look for? The first place I went to for guidance was to my outdoor community on Twitter; my peers and the companies I follow are my best source of information. Brad Werntz at Pemba Serves answered my call for help. Now, two years later and (at least a little) wiser, I got to test out a new, innovative women’s specific climbing helmet for them!

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Our Chicks ROCK!

Our long-time friend Kim Reynolds of Chicks Climbing – “Head Chick” of the popular Chicks With Picks women’s ice-climbing programs in Ouray and North Conway – decided last year to branch out into women’s rock climbing courses. Naturally we had to help, especially since she was bringing one of these events to our home crag, Devil’s Lake. Last year, we here at PEMBA sponsored a contest that brought blogger Talissa Koziol (@cupcakemafia on Twitter) here to the midwest. This year, we sent two of our own team to attend the event. While we’ve already shared the pictures, here’s their full story, in three parts:

The Book of Ruth (Ruth Naputi, wife of Peter Naputi, PEMBA’s Office Manager): “Wow! What an experience I had at the Chicks Rock event! When I first arrived I thought I was getting a little course on rock climbing. Instead, what I received was a once-in-a-lifetime experience.”

The World According to Janice (Janice Ellefson, Brand Manager here at PEMBA): “Lately – with the baby and all – I’d been looking for something different. Sure, running and biking have places in my heart, but climbing is this invigorating, physically and mentally challenging activity that is a passion of not only my coworkers but their friends and families. I wanted to see what this is all about. I need to do it, if for nothing else, to be IT…”

A Peep From The Head Chick, Kim Reynolds: “These two amazing women both got ‘more than rock climbing’ from the experience – that piece that applies to every other aspect of life. And, for me, this is what’s most satisfying to see.”

These are compelling stories, worthy of some extra space, so pull up a chair, pour yourself some coffee, and enjoy…

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Video: New PETZL Ice Tools – QUARK, NOMIC & ERGO

Go to www.petzl.com/ice for more information

Nordic Walking Queen Helps Girl Scouts get Fitness Badge

Linda Lemke the Midwest’s nordic walking queen* helped a group of Girl Scouts get their fitness badge.

* Really. Her web site is: www.nordicwalkingqueen.com

Chicks Rock! Devil’s Lake – Slideshow & Update

Chicks Rock! – Devil’s Lake Weekend Clinic Report

Something we pride ourselves in at Chicks Climbing is not being afraid to try something new; after all, it’s something we ask our participants to do at our clinics.

Taking calculated risks is part of our business and it’s part of what makes life interesting and alive. So this year we offered very affordable Skills Clinics over the weekend and we even invited men.

Outdoor Insight Magazine: An Agency of Change

Written by Lou Dzierzak (@WriterLou) for the July/August issue of Outdoor Insight Magazine
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Pemba Serves, the sales rep firm founded by Brad Werntz in 1999, is fundamentally changing the way it conducts business.

Located in Madison, WI, Pemba Serves represents outdoor brands like Mountain Hardwear, Montrail, Petzl, Leki, Adventure Medical Kits and Atlas. The eight-person firm covers 800,000-square miles in the Upper Midwest.

Traveling from Madison to the far corners of Wisconsin or Minnesota requires a great deal of time in the car. It’s not uncommon to drive 12 hours in a single day to visit two accounts for as little as one hour.

Werntz is committed to championing the brands his firm represents with face-to-face human interaction but he takes a different road in how he travels from place to place. Whenever possible, Werntz and his team leave their cars behind and rely on mass transit, public transportation or human powered activities for travel.

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Finding The Outdoors

We here at PEMBA are always interested in how people find their way into the outdoors. Some people get exposure from birth, and others seek it out. We’re about an even mix of the two here on the team. It makes us wonder: How do others find their way? We asked, and got a really compelling answer from our friend Amy Christensen from expandoutdoors.com. Check this out, and then answer for us: Does her story resonate with you, your friends, or your customers? Just wondering…

Wait Up!
“Can you wait for just a moment,” I asked? His eyes rolled back (again) in undisguised exasperation. “You just took ten pictures of those same flowers five minutes ago. At this pace we’re never going to get to the top.” I sighed. He was right, but I couldn’t understand the hurry. Why couldn’t he just enjoy being outside? Wasn’t that enough?

The more hikes we went on together, the less patient he became. “I thought you said you loved the outdoors,” he’d point out when I was trudging along behind him, gasping for breath. I wasn’t all that fit back then, but I hadn’t lied. I did love the outdoors. I just didn’t know how to be out in them.

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