Today is our twenty-first birthday here at PEMBA. We’re now officially old enough to drink.
Think on that.
It’s been a long time since I stared at the ceiling of our base camp tent in Alaska as the snow buried it from outside, sketching out the idea that would become PEMBAserves. Those years, I spent four to six weeks every summer climbing, and for several consecutive summers we went to Alaska to go up anything and everything that was in condition. It was a good life.
In those days, I worked part-time at Erehwon in Chicago and Madison, and supplemented that income as a free-lancer for Outside Magazine, Climbing, Rock&Ice, and a number of other publications. For Erehwon, I ran their newsletter and their marketing out-reach projects. I originally thought that PEMBA would do this same thing for different stores across the country, but then the phone rang. Continue reading
