Amid the new year’s first big winter storm in Utah, more than 21,000 attendees gathered in Salt Lake City to see the latest in winter gear and connect with peers at the outdoor industry’s largest semi-annual gathering, Outdoor Retailer Winter Market 2012.
Winter Market saw increases across the board, with jumps in buyer, store and overall attendance as well as a significant increase in exhibitor count, easily making it the largest-ever winter show.
“Winter Market remains one of the fastest growing and exciting shows in the country, and the lack of big snow nationwide has not dampened the incredible energy this industry emanates,” said Kenji Haroutunian, OR’s show director. “Retailers and media have flocked to the show from the corners of the continent and the world to witness the incredible strength of innovation in 2012-13 products and brand stories, and to partake in the elevation and celebration of the active outdoor lifestyle.”
Category Archives: #OIBIZ
This OR Winter Market was my fortieth Outdoor Industry tradeshow. I began going to the shows in the summer of 1991 (that year it was in Reno), and I’ve been at almost every one since. I missed one after having a serious bike wreck on the day before I was supposed to leave for the show.
So this was number “40,” for me, or “quarante” as they say in French. That’s a nice round number that makes me think. Continue reading
In a presentation in Salt Lake City, Utah, Alpine Shop – a St. Louis-based independent outdoor recreation retailer – received the 2012 SNEWS/Backpacker Magazine National Retailer of the Year Award for Growth of Outdoor Sports. This award goes to the business that performed the best job in the nation at introducing people to the world of outdoor sports during the 2011 calendar year.
“I didn’t get into this business to get rich. And let me tell you, I didn’t,” joked Alpine Shop owner Russell Hollenbeck upon receiving the award. “Getting people outdoors is why we do this. It’s behind everything we do.”
Weekly Webinars, Online Curriculum Access among Program Enhancements
Outdoor Industry Association® (OIA) announced today that it is expanding its popular Outdoor University® program in 2012, quadrupling the number of live webinars it offers while also providing access to more recorded sessions on its Web site.
Outdoor University develops educational training and professional development sessions on topics relevant to retailers, manufacturers, and suppliers in the outdoor industry. In 2012, in addition to live sessions at Outdoor Retailer, Outdoor University is offering webinars—as frequently as twice weekly—on topics ranging from retail innovation, research, sustainability, best practices, trade and supply chains, and other issues the outdoor recreation industry faces.
OIA is expanding its educational opportunities in response to member demand and to provide resources to help outdoor recreation companies improve business processes and grow sales. Led by industry experts and business influencers, Outdoor University sessions give participants the option to join workshops and online discussions, or access recorded curriculum online, on-demand. Sessions are free for OIA members and available for a nominal fee to nonmembers.
“We are in a unique position to provide broad knowledge and information outdoor recreation companies need to solve key challenges and achieve business success,” said LaRae Marsik, vice president of business intelligence for OIA. “Our 2012 sessions cover a broad range of topics. These are valuable resources, yet we recognize that our members face time and resource constraints. By offering recorded sessions online, we are creating a valuable knowledge platform our members can access when they have time.”
New this year, Outdoor University is recording most of its live sessions—in addition to webinars—to provide members with greater access to OIA’s educational resources.
Outdoor Nation is pleased to announce that it is accepting applications from individuals between the ages of 18 and 28 or 501c3 non-profit organizations who are interested in connecting young Americans with their waterways through recreational paddling.
The Paddle Nation Project is made possible by support and funding from the Outdoor Industry Association Paddle Advisory Council (PAC), a coalition of top paddlesports manufacturers, retailers and stakeholders dedicated to advancing and growing participation in paddlesports.
The deadline to apply is February 15, 2012. For more information and to submit an application, visit outdoornation.org/grants.
Outdoor Product Sales Up 5.3 Percent Amid Warm Temperatures and Lack of Snowfall
Outdoor Industry Association released its December OIA VantagePoint™ Monthly Trend Report, which reveals that outdoor product sales grew 5.3 percent to $2.20 billion in the five-week fiscal month of December. The sales growth was tempered however by mounting concern over the impact of unseasonably warm and dry weather across much of the U.S.
November was the fifth warmest in 50 years and December was the warmest in North America since 2006 and the driest since 2001, according to Planalytics, a leading global provider of business weather intelligence. Snowfalls were the lowest since 1999, cutting into sales of seasonal products, including winter sports apparel, footwear and equipment.
“Unseasonable weather is once again the topic of fevered discussion, as everyone from specialty shops to department stores to family footwear stores is singing the weather blues,” said James Hartford, Chief Market Analyst at SportsOneSource Group. “However, the outdoor apparel business is still getting a lift from the specialty and fashion side of the market. Those consumers ‘want’ to spend even as the middle- and lower-end of the market struggle with the impact of weather on the ‘need’ to purchase winter product.”
Stoked after last year’s snowy winter, consumers sent wintersports sales up through November, but a lack of snow this season is expected to dent sales in December. SNEWS has the latest figures from retailers and resorts.
Read More: Lack of snow hurting retailers, resorts
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales.
- Saturday, January 21, 2012
- 8:00am until 9:00am
- Salt Lake City Marriott Downtown, Salon A-B
Congrats to Midwest Retailers Alpine Shop, Apex Outdoor Gear, Backwoods, Midwest Mountaineering, Paddle and Trail, Rutabaga and Sunflower Outdoor and Bike Shop!
SNEWS President Michael Hodgson, Backpacker Editor in Chief Jonathan Dorn, and Horny Toad CEO Gordon Seabury will formally award one of the finalists named below with the title of “Retailer of the Year” and five other retailers will be honored as best-in-class in the following categories: Online Retailer, Community, Growth of Outdoor Sports, Sustainable Business and Youth Involvement.
“There is no question that specialty outdoor retailers continue to play a very significant and influential role in the growth and development of our outdoor community,” Hodgson said. “This award honors exemplary retailers and sets a bar for all other retailers to achieve, with the ultimate goal of establishing a standard for specialty retail excellence nationwide.”
“Specialty retailers are the gatekeepers to our industry and enable consumers to sort through the myriad of product choices available today,” Dorn added. “Because store owners and their retail sales employees have become extraordinarily educated about the products and technologies on the market and are highly skilled in being able to impart that knowledge in a meaningful and engaging way, we’re thrilled to celebrate and recognize their efforts by hosting this awards program.”
The finalists for the 2012 Retailer of the Year Award as decided by a panel of judges are:
- Alpine Shop, St. Louis, Mo.
- Apex Outdoor Gear, Grand Rapids, Mich.
- Appalachian Outdoors, State College, Pa.
- Appalachian Outfitters, Penninsula, Ohio
- Austin Canoe & Kayak, Austin, Texas
- Back Country Experience, Durango, Colo.
- Backcountry.com, Salt Lake City, Utah
- Backwoods, Norman, Okla.
- Canoe Kentucky, Frankfort, Ky.
- Eagle Eye Outfitters, Dothan, Ala.
- EMS, Peterborough, N.H.
- Epic Sports, Bangor, Maine
- Fort Wayne Outfitters and Bike Depot, Fort Wayne, Ind.
- Great Miami Outfitters, Miamisburg, Ohio
- Massey’s Outfitters, New Orleans, La.
- Midwest Mountaineering, Minneapolis, Minn.
- Mountain Gear, Spokane Valley, Wash.
- Mountain High Outfitters, Birmingham, Ala.
- Outdoor Divas, Boulder, Colo.
- Outdoor Gear Exchange, Burlington, Vt.
- Paddle and Trail, Beloit, Wisc.
- Philmont Scout Ranch Tooth of Time Traders, Cimarron, N.M.
- REI, Englewood, Colo.
- River Sports Outfitters, Knoxville, Tenn.
- Rock/Creek, Chattanooga, Tenn.
- Rutabaga Paddlesports LLC, Madison, Wisc.
- Santa Barbara Outfitters, Santa Barbara, Calif.
- Sunflower Outdoor and Bike Shop, Lawrence, Kan.
- Trailcreek Outfitters, Glen Mills, Penn.
- Travel Country Outdoors, Altamonte Springs, Fla.
Is your company a best place to work? Outside magazine is looking for these companies. If you think you work for a great employer, nominate them today by filling out the form below. The deadline to nominate your organization is February 17, 2012.