Category Archives: Pemba Serves

Happy Birthday, PEMBA!

Today is our twenty-first birthday here at PEMBA. We’re now officially old enough to drink.

Think on that.

It’s been a long time since I stared at the ceiling of our base camp tent in Alaska as the snow buried it from outside, sketching out the idea that would become PEMBAserves. Those years, I  spent four to six weeks every summer climbing, and for several consecutive summers we went to Alaska to go up anything and everything that was in condition. It was a good life.

In those days, I worked part-time at Erehwon in Chicago and Madison, and supplemented that income as a free-lancer for Outside Magazine, Climbing, Rock&Ice, and a number of other publications. For Erehwon, I ran their newsletter and their marketing out-reach projects. I originally thought that PEMBA would do this same thing for different stores across the country, but then the phone rang. Continue reading

Quarante: The 2012 OR Winter Market

Skiing in support of the Big City Mountaineers, aprés Outdoor Retailer.

This OR Winter Market was my fortieth Outdoor Industry tradeshow. I began going to the shows in the summer of 1991 (that year it was in Reno), and I’ve been at almost every one since. I missed one after having a serious bike wreck on the day before I was supposed to leave for the show.

So this was number “40,” for me, or “quarante” as they say in French. That’s a nice round number that makes me think. Continue reading

Holiday Wishes from Pemba Serves

 

From the staff at Pemba Serves,
Adventure Medical Kits, Atlas Snowshoes, LEKI and PETZL.

Merry Christmas, Happy Hanukkah,
Matunda Ya Kwanza and Laeta Saturnalia!

May all of you receive and share in the peace, love and joy
of this and every season.

Photo: Christmas #19 – The Timberland Santa | Creative Commons

Running Village: Running Snowshoes 201 | Atlas Snowshoes

Nice overview of running snowshoes from Running Village. Notice how fast and easy it is to get the Atlas bindings on and adjusted.

Why I Buy? The Shiny and The Solid.

Photo: Paul-Baptiste Baca

I am a confessed gear whore.

gear whore n. someone who has to have the best, most expensive, coolest gear, useful or not.

Yes, I like the shiny and the new. And there are times when I look over my rack and I realise I am just one or two colour-coordinated draws away from being one of those sport climbers.

But really, why do I buy what I buy? Such a simple question does not have a simple answer.

I have worked in marketing and advertising for the past 20 years and have a pretty good grasp on how the artifice and casuistry of product pimping works. But that doesn’t mean I am immune. In fact, I have a high appreciation for a well-crafted advertisement and am more likely to invest at least my time into researching a product that is packaged well and peddled in just the right way to highlight its particular je ne sais quoi. Black and white sketches or flat product photos might be enough to pique some consumers’ interest, but many people really do prefer the glossy, full-colour splash of gear-in-action (me included). It’s a world of embodying the brand.

Companies like Black Diamond Equipment and Petzl know this. They don’t casually spend their advertising dollars. And retailers know what they are doing when they put those pretty products in the hands and on the backs of pretty people.

But as much as the beautiful people and shiny colours get my attention, it is not the reason I buy. Getting the customer into the store or to your website might be half the battle, but half does not make a sale.

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211 Reasons to Wear a Climbing Helmet

This past month we invited a few rock climbing friends of ours to help spread the word about wearing helmets while climbing. Each of these climbers has a unique story about how they came to realize that wearing a helmet was important to them, their friends and their families. Reading the over 200 comments on these posts we hope that their followers; and you, decide to wear a helmet too.

Venturesome Krysia

I never used to wear a helmet rock climbing. I usually climb at the Red River Gorge, and many people that climb there don’t. My thought was if there was if there was a lot of overhang on the route, or when I start leading trad, then I would. But then something happened that changed my mind. // Continue Reading…

 

Cragmama

Ever since Cragbaby came along however, I’ve discovered a new reason to show my hard hat some love – and that is setting a good example for my son. When he’s ready to start climbing, I’m going to require him to wear a helmet. I can’t very well expect him to be happy about wearing one if he’s never seen me or my husband wear one. The funny thing is that at this point C thinks helmets are uber cool – at least once per climbing trip I turn around to find him wearing my helmet – usually accompanied by hysterical toddler giggles. // Continue Reading…

 

Splitter Choss

As Tracy and I spent more time climbing together, I started using my helmet more often, and now it’s a rare day you’ll see me without it. Often it feels like we are the only two people in Rifle wearing them, but a friend almost got killed there when a loose rock fell on his head as he walked under a popular cliff, so we don’t let the odd stares bother us. // Continue Reading…

So what about you?
Why do you, or don’t you, wear a helmet?

.:.


Need a helmet? Buy a PETZL Helmet online now
or visit your local PETZL retailer to check them out.


Petzl RocTrip China: Where there’s a will (and strong arms), there’s a way

In the early hours of Sunday, October 30, one of the greatest Petzl RocTrips ever came to an end. Here in the Getu valley, the last few days have witnessed the very best of rock climbing, community sharing and entertainment.

Yesterday at the great Arch, above the eyes of hundreds of spectators, Dani “La Machina” Andrada sent all the pitches of his huge project, “Corazon de Ensueno”. To complete this feat he was belayed all the way by Chris Sharma.

Here’s a short interview with Dani Andrada:

Q : How long did it take you to set up this humungous 8-pitch route that travels in the huge ceiling of the great arch?
A : It took me 11 days of hard work, most of the time alone using solo aid technique. In the critical pitch, located at the lip of the arc, Yann Ghesquier went up with me to belay in better conditions.

Q : How much work on the route was necessary to free those pitches?
A : I worked on them for 3 days, free climbing all of them separately. I took a good rest Friday and went for the link on Saturday.

Q : Your impressions after sending it ?
A: This is definitely the best climb I have ever created. It’s hard, long, and so unique. After 4 pitches you find yourself in the ceiling of the arch, the belay station is actually a 10-meter wide suspended cave! And the following pitch is pretty unique – sort of like downclimbing 8b+. It’s totally “inhumane”.

Q: After sending it, what would you rate the pitches?
A: L1: 8a+, L2: 8b, L3: 7c+, L4: 7a, L5: 8b+, L6: 8c, L7: 7c+ /8a, L8: 8a+
This was Dani’s third visit to the Getu valley. Dani was here for the two bolting trips last year. Over the past ten years, Dani has attended almost all the RocTrips. He finds that Getu destination is very unique mix of Asian and Western culture. He enjoyed a RocTrip without a designated Ultimate Route, allowing everyone the maximum to try whatever routes they like to and suit their style.

Read More: Where there’s a will (and strong arms), there’s a way


Review: PETZL MYO RXP Headlamp for Running

Lighting up the night with the MYO RXP

During the summer months, early morning workouts mean beating the heat and getting ahead of the day.  But in the fall and winter early morning workouts mean getting up before sunrise to work out in the dark.  I have used headlamps for morning and evening workouts in the season of darkness before and many of them have left me wanting.  Most have been heavy, uncomfortable to wear for long periods of time, or had little real light power.  But recently I tried out a new headlamp.

Over the past month I have used the Petzl MYO RXP headlamp on my early morning trail runs and bike rides around my house, and I was really impressed with its performance.  I recently put the headlamp to a real world test at the Wild Duluth 100K ultra marathon.  The race runs along the Superior Hiking trail, and the 6 AM start time meant at least an hour of running in the dark over technical trails.

Continue reading

Don’t Play Climbing Helmet Roulette

Chicago area climber Justin Berry being littered out after a block of quartzite dislodged, smashing into his forehead and knee

I’ve written 3 different versions of a post for Pemba Serves about helmets and the outdoors.  Each one prior was full of stories that I had of how a helmet saved my life, or that of someone else that I know – like the time my long-time climbing partner Jay knocked loose a fist-sized chunk of granite from 70’ that knocked me flat, or Justin’s aid-climbing accident that had him littered out, or tales of my various bike wrecks that had me in stitches – not the funny kind of stitches.

But really, pictures and videos speak more than words. Let’s face it, if you participate in sports that carry an inherent risk – like biking, skiing, climbing…not wearing a helmet is playing Russian Roulette. The riskier the sport, the more bullets in the gun. I was going to put the end scene from The Deer Hunter in here, but you get the idea without Christopher Walken explaining it to you.

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Mount Rainer Climb – BCM Summit For Someone

Photo - Patrick Gensel

I stepped off the paved trail, my boot plunged into the sun ripened snow of the Muir Snowfield. Standing majestically, miles above me the glaciated slopes of Mount Rainier called to me. After months of training, fundraising, and traveling to smaller mountains to test my mettle, I had arrived, It all came down to this climb.

If I said I wasn’t a bit nervous, maybe even reluctant, I’d be lying, but climbing a mountain of this magnitude is not anything to be taken lightly. After all, many use Rainier as their training grounds for far off peaks in the Himalaya and Alaska Range. “Was I ready?”, “Did I train hard enough”, “Would we be caught in a bad rock or icefall?”  These were the thoughts that filled my head in the weeks leading up to my Arrival in Ashford, Washington.

Continue reading